Author · Performance Architect · Entrepreneur · Legacy Builder
Built from nothing. Architecting what lasts.
Author of The Unbroken Code. MBA. ISSA Master Trainer. Serial entrepreneur. From Ad campaigns and national television to building multi-million dollar ventures in fitness, fashion, healthcare, and cultural assets. Now architecting systems for men who refuse to stay broken.
300K+
Followers
$5M+
Ventures Built
10+
Years Building
MBA
Credentialed
The Story
Born in a landslide. Raised between San Francisco and Dublin. Built to endure.
On the day I entered this world, a California landslide destroyed my family's home. That moment became the blueprint for everything I've built since — a life defined not by what was taken, but by what was forged in the aftermath.
I grew up between two worlds — Northern California and Dublin, Ireland — carrying dual citizenship and a relentless drive to build. I earned my BA in History from Cal Poly, an MBA from Hope International University. But the real education came from the work.
From featured Crossfit athlete to international fitness star. From reality television on E!'s Total Divas to co-founding NEM Fashion — a global brand that grew 500% annually. From negotiating retail deals to leading national campaigns with Monster Energy, UFC, and Reign Body Fuel.
Every chapter has been about one thing: building systems that don't break.
Ventures & Authority
What I've built. What I'm building.
Every venture is vertically integrated, legacy-focused, and built to compound.
NEM Fashion
Co-founded a fashion brand that turned profitable in 24 hours, sold out in 48, and grew 500% year over year. Sunglasses, accessories, and apparel with markets spanning six countries. Served as CFO overseeing financial strategy and growth.
Performance Architecture
ISSA Master Trainer. Built a national fitness app. Led campaigns with Nike, Monster Energy, UFC, and Reign Body Fuel. Now advising early-stage founders and healthcare operators in regenerative medicine, supplements, and human optimization.
$5M Art Portfolio
Curating a private collection of rare Japanese kimonos and skeletal textile art — a cultural legacy play rooted in Buddhist philosophy. Attracting interest from museums, ultra-high-net-worth collectors, and private investors worldwide.
300K+ Digital Platform
A digital ecosystem spanning Instagram, TikTok, and X — built on authenticity, discipline, and story. Not influencing — operating. Elite-level fluency in branding, content systems, and audience architecture.
National Television & Film
Featured on E! Network's Total Divas, reaching millions of viewers. Film appearances in Adriane's Truth and Couchmaster X. Podcast guest on PodcastOne's Project Action.
Founder Advisory
Behind the scenes: advising early-stage founders and healthcare operators on brand positioning, digital growth, and monetization in the regenerative medicine and supplement space. Force multiplier for the right people.
Credentials
The receipts.
Education
BA in History, Cal Poly · MBA, Hope International University · Legal training, Western State College of Law
Certifications
ISSA Master Trainer · Certified Performance Coach · CrossFit Featured Athlete (OC CrossFit)
Brand Partnerships
Nike · Monster Energy · Reign Body Fuel · Transcend HRT · Iron Fist Athletic · Vanguard MMA · SHREDZ / Beyond Genetics
Media & Press
UFC Magazine · UFC Fit · UFC 360 · E! Network · PodcastOne · CBS · FOX affiliates · TMZ · Sportskeeda · WWD
Business
Author "Unbroken Code" · Co-founder & CFO, NEM Fashion · National fitness app · $5M cultural asset portfolio · Multi-market retail operations (US, UK, Canada, Australia)
Digital Reach
300,000+ followers across Instagram, TikTok, and X · Content systems generating millions of impressions · Strategic brand operator, not influencer
The Book
The Unbroken Code: Strengthen. Sharpen. Purpose.
Everything I've learned about what makes men break — and what makes them unbreakable — distilled into a 70-day transformation system. Biblical covenant. Stoic discipline. Physical training. No shortcuts. No comfortable inspiration.
Four acts. Eleven sacred ceremonies. One complete system for rebuilding the man from the ground up.
Foundation
Build the base. Oath-taking and commitment.
Intensification
Push beyond limits. Desert training.
Realization
The breakthrough. Integration of all systems.
Coronation
The new man emerges. Permanent.
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